What's new at Direct Response

How Your List Affects Postage Costs
HOW YOUR LIST AFFECTS POSTAGE COSTS AND WHAT YOU CAN DO ABOUT IT!The quality and accuracy of address information in mailing lists is one of the areas least understood and largely overlooked by most businesses using direct mail... (read more)

Mailing Lists? Keeping it Simple
The right direct mailing list targets people who want your product or service.The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to consider in small business marketing strategies where... (read more)

How to Know if Direct Mail Will Work for Your Business
Here's a great lesson that applies to direct mail. Ready? Some people say one thing and do the opposite.In other words ...One shouldn? pay attention to what people say they?l do as much as what they actually DO... (read more)

Break Even On Your Next Direct Mail Campaign...And Still Generate Huge Profits
With direct mail, you can break even and still claim success. The reason for this can be understood only when determining the lifetime value of each customer brought in and the likelihood of those customers responding to subsequent offers... (read more)

Direct Mail Strategy - Brand Identity Guru
1. Know your purpose: What do you want your direct mailer to accomplish? Do you want to be remembered? Do you want to educate prospects about benefits? Recently, Brand Identity Guru was hired to expand a clients direct mail efforts, so we created a... (read more)

Using Demographic Data For Your Direct Mail Marketing Campaign
Targeting high potential markets with a direct mail marketing campaign can be a very affordable and efficient way to get new customers for most companies and entrepreneurs but how can you find a way to reach those high potential markets? Using... (read more)

Measuring the Return on Your Direct Mail Investment
In direct mail lore, there's a rule stating that you can measure the success of your efforts by a minimum response rate of 1-2%... (read more)

Lesson #3: Capitalize on Your Captures!
One of the underlying benefits of smart autoresponders is that you can use your autoresponder for mailing list management... (read more)

6 Simple Ways to Determine Which Marketing Ideas Are Best for Your Business
Did something catch your eye in a direct mailing this past week? Have you recently gone to a website and encountered something entirely new that caught your attention? Did a friend of yours try out a new marketing idea and generate a few thousand... (read more)

Success Secrets of The Rich - Are Rich People Lucky?
I've just sent an email to my mailing list based on Stuart Goldsmith's 'Seven Secrets of The Millionaires... (read more)

Has the Internet Killed Off the Direct Mail Baron?
Over the past 30 years, direct mail has been responsible for generating vast amounts of money for businesses and individuals alike, but is it still an effective means of marketing?The short answer, in the short term, is yes... (read more)

Making Direct Mail Work for Small Businesses
If you own a small business, then you know the value of affordable and effective marketing. Unfortunately, many traditional and online advertising methods are becoming quite expensive. This article will explain direct mail guidelines and methods... (read more)

Harness the Power of Direct Marketing - More Small Business Power Tools
One of the most powerful tools available to small businesses is direct mail. By this I don? mean electronic, Internet-based mail, but the old-fashioned kind that requires a stamp and a trip to the post office... (read more)

Finally, An Exciting Way To Generate Qualified Leads... And... Get Your Prospects All Fired Up About
Last week I pointed out how John Kerry was successfully using direct-response marketing to generate qualified leads, to pick up supporters for his campaign... (read more)

Writing Sales Letters That Sell
The most important part of any marketing you do is direct marketing. This includes letters, postcards, brochures, newspaper or magazine coupons, telemarketing, TV or radio direct response commercials, e-mails, and the copy on your web site... (read more)

Direct Mail Sales Letter Mistakes to Avoid
Some companies that use direct mail to sell their products and services are like the blind man in the dark room looking for the black cat that isn? there. They repeat the same mistakes, and enjoy the same poor results... (read more)

The Seven Vital Steps You Must Know To Ensure Direct Mail Success
1. Your Most Valuable AssetA mailing list of valued customers is the single most important asset you have. Loyal customers will spend an average of five times more in your business than new customers... (read more)

People Pleasing Postcards
Why are more businesses turning to full-color postcards as a key form of promotion? The biggest reason is the simplest: You don? have to open a postcard. It won? get lumped in with all the direct mail envelopes that people toss without opening... (read more)

Direct Mail
Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that? available at the time... (read more)

Direct Response - The Fast Track to 6 Figure Freelance Copywriting
Why is freelance direct response copywriting so lucrative? Because it drive immediate sales. And if you can show that your writing will get people reaching for their credit cards, you'll have no shortage of work.It's not complicated... (read more)

There? More to Marketing ROI (return on investment) Than Meets the Eye
All too often people look at marketing ROI in terms of response rate: in other words,? sent out 10,000 pieces of direct mail and only got 39 responses which is terrible.?This is wrong think... (read more)

5 Things Every Internet Marketer Must Learn From Mail Order To Increase Their Profits Now!
Understanding that the Internet is another vehicle for direct response marketing can potentially make you rich!It's true. Not many people actually 'get it'.Information marketing has much in common with the 'old school' mail order business... (read more)

Why Email Marketing Matters
According to a study by the Winterberry Group, email marketing brings in $15.50 per dollar spent. This is about 17% more than direct-mail campaigns and 73% more than telemarketing campaigns... (read more)

Where to Find New Customers Using B2B Direct Mail
The challenge in business-to-business direct mail is knowing where to look for new business. You need a source of potential new clients that is reliable and affordable... (read more)

Headlines That Pull, Persuade and Propel!
When writing direct response copy, there are a few things that can maximize the responsiveness of your message. The first and most important element that can turn any website, salesletter or ad into an action-generating mechanism is the headline... (read more)